Employee Spotlight: Gavin Lee

Employee Spotlight: Gavin Lee

PickTrace is proud to be a team of diverse backgrounds, skill sets, and interests. Each month we highlight members of our team to learn about what makes them, and PickTrace, unique.   Get to know our awesome Software Engineer, Gavin Lee. Gavin joined PickTrace in...
5 Marketing Trends at United Fresh MKT 2017

5 Marketing Trends at United Fresh MKT 2017

The world is changing rapidly and successful businesses have to evolve with it. The 2017 United Fresh Expo was full of exciting discussion, new technology and the latest trends. Below are a few hot topics that we’re likely to see more of in the future.  ...
Causal Indicators of Labor Productivity

Causal Indicators of Labor Productivity

Farming operations are complex with many moving parts, each contributing to the growth and prosperity of the company. In an industry where nothing is predictable, it’s important to distinguish between the controllable and uncontrollable factors that will impact the...
Data: What You Don’t Know Can Cost You

Data: What You Don’t Know Can Cost You

Executive Chef Edward Gray describes his experience with farm-to-table foods and its greater impact on the surrounding culture. What influences how shoppers select their produce purchases? Chances are the average shopper is seldom aware of the fresh products...
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