OUR BLOG
Introducing Our Engineering Team
Hello and welcome to our first PickTrace engineering blog post! This will be where we post all of our technical challenges and insights that we encounter along the way while we create the best software for agriculture the world has ever seen (at least, that’s the plan!).
Employee Spotlight: Gavin Lee
PickTrace is proud to be a company of diverse backgrounds, skill sets, and interests. Each month we highlight members of our team to learn about what makes them, and PickTrace, unique.
PickTrace collaborates with UC Berkeley researcher to help improve client’s workforce efficiency
They say that knowledge has a beginning but no end. So are the possibilities with the research performed by UC Berkeley’s Andrew Stevens, Ph.D. With a background in agricultural economics, Stevens was asking the question, “how do workers’ productivities change with a...
5 Marketing Trends at United Fresh MKT 2017
The world is changing rapidly and successful businesses have to evolve with it. The 2017 United Fresh Expo was full of exciting discussion, new technology and the latest trends. Below are a few hot topics that we’re likely to see more of in the future.
Causal Indicators of Labor Productivity
Farming operations are complex with many moving parts, each contributing to the growth and prosperity of the company. In an industry where nothing is predictable, it’s important to distinguish between the controllable and uncontrollable factors that will impact the bottom line. Using tactics to increase labor productivity is a great way to advance operational production.
Farm-To-Table Movement Boosting Agricultural Awareness
Executive Chef Edward Gray describes his experience with farm-to-table foods and its greater impact on the surrounding culture.
Data: What You Don’t Know Can Cost You
The cost of farming is increasing while farmers are put under pressure to feed a projected 9 billion people in upcoming decades. From drones to autonomous tractors, the farming industry is rapidly changing, and “data” is the biggest buzzword of all. To the multi-generation farmer it may seem that farming is not what it used to be, but that doesn’t stop us from asking: What might farmers lose by not harnessing their data in this modern farming era?
3 Incentives For Growers To Fight Against Hunger
Everyday over 3.6 million meals are sent to families and individuals struggling for food (1). Fresh produce offers health benefits that aren’t available in other foods but can also be difficult to store. Partnering with growers enables food banks to obtain and distribute fresh food faster, ensuring an optimal shelf-life for those who need it.