PickTrace is proud to be a team of diverse backgrounds, skill sets, and interests. Each week we highlight members of our team to learn about what makes them, and PickTrace, unique.

Get to know PickTrace’s Customer Success Team Lead, Kevin Morales!

    • Prior to PickTrace, what was your most interesting or unusual job?
      • I helped manage an Italian restaurant and coffee shop in Western China. It was a great experience trying to make recognizable carbonara that also appealed to our regular clientele.
      What do you find most compelling about working in Customer Success?
      • It’s impactful to reach the end of a customer’s first season with us and celebrate that they’ve made huge positive changes in their business from tracking labor and production on PickTrace. Seeing that we’ve helped them thrive during a tough time for agriculture is the best part of the job.
      What do you like most about working in agriculture?
      • I like that it’s not tied to a desk every day – we’re solving very tangible, physical problems and there are always new challenges when bridging technology and the realities of agriculture.
      What are your hobbies and passions outside of work?
      • Cooking is how I usually decompress. Lately I’ve been doing a lot of fish – steamed, grilled, friend, poached in sauce. I’ll generally read 2-3 recipes for inspiration and then put my spin on it.
      • We just bought a house, so there’s a lot of work to get done and I’m really enjoying that. I’m leaning into my ‘American Dad’ phase since scoring a used wood chipper on FB marketplace. We redid the front yard, making it drought resistant – that’s our ongoing project between now and when the baby shows up in January.
      What’s the best advice you’ve ever received?
      • My friend’s mother had a very varied and successful career. When I asked how she accomplished everything, she said ‘you can do everything you want to do, but you can’t do it all at the same time’. That’s been really good time management advice. There’s not enough time to do everything, so we’ve got to focus on the things that we can do well.
      If you were a fruit or vegetable what would you be and why?
      • I think pineapple. The general consensus is that it’s a little prickly, maybe hard to read, “Is this a fruit? Is it a rock?” but once you get inside it’s so sweet. And also, flexible – pineapple can be savory on a pizza or sweet on its own.
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