OUR BLOG

Introducing Our Engineering Team

Introducing Our Engineering Team

Hello and welcome to our first PickTrace engineering blog post! This will be where we post all of our technical challenges and insights that we encounter along the way while we create the best software for agriculture the world has ever seen (at least, that’s the plan!).
5 Marketing Trends at United Fresh MKT 2017

5 Marketing Trends at United Fresh MKT 2017

The world is changing rapidly and successful businesses have to evolve with it. The 2017 United Fresh Expo was full of exciting discussion, new technology and the latest trends. Below are a few hot topics that we’re likely to see more of in the future.
Causal Indicators of Labor Productivity

Causal Indicators of Labor Productivity

Farming operations are complex with many moving parts, each contributing to the growth and prosperity of the company. In an industry where nothing is predictable, it’s important to distinguish between the controllable and uncontrollable factors that will impact the bottom line. Using tactics to increase labor productivity is a great way to advance operational production.
Data: What You Don’t Know Can Cost You

Data: What You Don’t Know Can Cost You

The cost of farming is increasing while farmers are put under pressure to feed a projected 9 billion people in upcoming decades. From drones to autonomous tractors, the farming industry is rapidly changing, and “data” is the biggest buzzword of all. To the multi-generation farmer it may seem that farming is not what it used to be, but that doesn’t stop us from asking: What might farmers lose by not harnessing their data in this modern farming era?
3 Incentives For Growers To Fight Against Hunger

3 Incentives For Growers To Fight Against Hunger

Everyday over 3.6 million meals are sent to families and individuals struggling for food (1). Fresh produce offers health benefits that aren’t available in other foods but can also be difficult to store. Partnering with growers enables food banks to obtain and distribute fresh food faster, ensuring an optimal shelf-life for those who need it.

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