PickTrace collaborates with UC Berkeley researcher to help improve client’s workforce efficiency

PickTrace collaborates with UC Berkeley researcher to help improve client’s workforce efficiency

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They say that knowledge has a beginning but no end. So are the possibilities with the research performed by UC Berkeley’s Andrew Stevens, Ph.D. With a background in agricultural economics, Stevens was asking the question, “how do workers’ productivities change...
Operations Manager Describes Using PickTrace as a Forecasting Tool

Operations Manager Describes Using PickTrace as a Forecasting Tool

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Bowerman Blueberries, a Michigan blueberry grower, began using PickTrace to track their operational efficiency during the harvest of 2016. Before using PickTrace, Bowerman Blueberries was relying on manual data entry to track operational progress, which requires hours...
5 Marketing Trends at United Fresh MKT 2017

5 Marketing Trends at United Fresh MKT 2017

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The world is changing rapidly and successful businesses have to evolve with it. The 2017 United Fresh Expo was full of exciting discussion, new technology and the latest trends. Below are a few hot topics that we’re likely to see more of in the future.  ...
Causal Indicators of Labor Productivity

Causal Indicators of Labor Productivity

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Farming operations are complex with many moving parts, each contributing to the growth and prosperity of the company. In an industry where nothing is predictable, it’s important to distinguish between the controllable and uncontrollable factors that will impact the...
3 Incentives For Growers To Fight Against Hunger

3 Incentives For Growers To Fight Against Hunger

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Everyday over 3.6 million meals are sent to families and individuals struggling for food (1). Fresh produce offers health benefits that aren’t available in other foods but can also be difficult to store. Partnering with growers enables food banks to obtain and...
Farm-To-Table Movement Boosting Agricultural Awareness

Farm-To-Table Movement Boosting Agricultural Awareness

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Executive Chef Edward Gray describes his experience with farm-to-table foods and its greater impact on the surrounding culture. What influences how shoppers select their produce purchases? Chances are the average shopper is seldom aware of the fresh products...